The worst kept secret in theme park history finally became a reality as Blackpool Pleasure Beach announced the arrival of Nickelodeon Land on the site of the former Beaver Creek. Costing nearly 11 million pounds, Blackpool has decided to follow the lead of the likes of Drayton Manor and Paultons Park, and convert a large area of the park into a land themed around a recognisable IP, with it’s much vaunted team up with the children’s media giants. Attractions will be a mixture of new rides and massively revamped old ones, including the ‘Zipper Dipper’ and ‘Roller Coaster’ rides. New attractions include a Spongebob Squarepants ‘Twist and Splash’ ride, and a Avatar (not to be confused with the movie) themed Disko ride. "We are delighted to welcome Nickelodeon to Pleasure Beach. Both of our brands represent fantastic family fun and Nickelodeon Land will combine Pleasure Beach's reputation for amazing rides and attractions with Nickelodeon's favourite fun characters to produce a wonderful attraction, which will wow visitors to the park." Oozed the park’s MD Amanda Thompson. The attraction opens for the for the first time at the start of the 2011 season, in April. Just don’t tell Patrick.