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100 Things Every Designer Needs to Know About People (Voices That Matter)

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If people are to feel in control, then they need to feel that their actions are powerful and that they have choices to make.

Although for some of the book's sections, this assumption held true, I was delighted to find how many bits of information presented in the book were new to me. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. As this scenario demonstrates, people feel motivated when the finish line is in sight – even if it’s all an illusion. If you were to steer away from protocol and reply by saying something bizarre -“My auntie likes green! It’s more likely that the information will stay in their minds and transition from short-term to long-term memory.

You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Asking people to do something for an extrinsic reward results in them being less motivated to do it again later than if you ask them to do it but don't promise a reward.

The one thing I found cumbersome was that many URLs to resources were extremely long and complicated.Even when sharpening tools or preparing a meal, our ancestors could keep half an eye out for approaching threats like a hungry saber-toothed tiger.

The book “100 Things Every Designer Needs to Know About People” is a stellar read, if you’re looking to scratch that itch of how and why people react to products the way they do. It's highly addictive to get core insights on personally relevant topics without repetition or triviality. I had already read them before somewhere or I had realized them somehow as I was not brought up by aliens. One of the professional development training items on the books for FY17-18 at work was a book I’ve had on my to-read list for several years: 100 Things Every Designer Needs to Know about People by Susan Weinschenk, PhD. So, if you’re ever conveying information, whether in a presentation or an ad, make sure you don’t provide too much at once.Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade me (and their clients for whom they did projects) of their design choices. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion. Should you choose to purchase this book, be aware that Weinschenk's background is in web design and usability.

And the totality of your audience’s experience is profoundly impacted by what you know—or don’t know—about them. Thus, unexpected rewards are more effective than expected ones at motivating people, and extrinsic rewards in general are unreliable motivators. The result was that people were more motivated by the second scenario because although they had the same remaining coffee slots to fill, the fact that they already had two punched was more motivating. Takeaways • People recognize a drawing or object faster and remember it better if it’s shown in the canonical perspective.When you see an individual smile, your premotor cortex is responsible for causing you to smile, too. Most people have had the exasperating experience of reading the same sentence over and over again without taking any information in. On a particular chapter about the bidirectional influence between emotions and facial expressions, she implies that if you have small text on your design this will make people frown when reading, and this will make them feel unhappy with any content they come up with next. Therefore, if you’re ever conveying information – whether in a presentation or an ad – make sure you don’t provide too much at once. And, finally: it bothers me how this book very popular, often found in "must-read design books" lists, and even so highly rated here in this fine community of thoughtful readers.

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